Let's talk shopping...
Let's talk shopping...
What is the customer interview about?
The purpose of the customer interview is to learn about your shopping process. When you need or want something,
how do you go about it?
Who are you interviewing?
I am interviewing professional ambitious women in leadership positions that live and/or work in Arlington, Alexandria, or Fairfax between ages 26-49.
Why customer interviews?
Customer interviews are an important part of the research phase for start-ups to to determine need, market size, and solution type.
About me
My name is Maks Yohannes and I’m the founder of Onvoii, a start-up dedicated to giving you back more of your own time. My goal is to complete 100 interviews to better understand the experiences of professional women in northern Virginia. Connect with me on LinkedIn to keep the conversation going.
The journey
After founding Onvoii in December 2020, I enthusiastically dove head-first into building the business with a specific idea in mind. However, I soon realized I could only create an effective solution by speaking with the individuals I want to help. Understanding the need better yields a more impactful solution.
Why this matters
Professional women are busier than ever, managing competing priorities like career, personal life, family, and obligations with limited time. Shopping is one crucial component of daily living that shapes our experiences big and small and how you approach it matters. Additionally, shopping is one of the facets of the asymmetry of domestic labor that working women face, which has implications for career trajectory and mental health.